Segundo o jornal Daily Mail, a companhia Air New Zealand resolveu produzir um filme com as instruções sobre as medidas de segurança, usando pessoal de cabine todo nu, mas com os corpos pintados. Dizem que se trata de uma medida destinada a cativar mais clientes em tempos de crise: "An airline is hoping to keep passengers watching when it screens its pre-flight safety film - by using naked cabin crew to put the message across. The men and women, all genuine employees, are the stars of a safety video produced by Air New Zealand. It was intended for internal flights but has become an internet hit after a copy was posted on the YouTube website. The three-minute film called The Bare Essentials of Safety shows a male first officer, two male pursers, a female purser and a female flight attendant dispensing advice on seatbelts, oxygen masks and emergency exits. And I'll be your captain: There is even a message from the man in charge Their modesty is protected by 'uniforms' painted on their skin as well as strategically-placed lifejackets and arm-rests. The airline is also running a TV advert under the slogan 'nothing to hide' in which its chief executive wears only body paint. The clip, entitled the ‘bare essentials of safety’ seems to be doing the trick – it has seen passengers glued to their mini television sets. Air New Zealand Marketing Manager Steve Bayliss says: ‘We wanted to find a way to deliver these important pre-flight messages to our domestic travellers in a way that was genuine, engaging and fun.’ The safety video follows the same tactic as the airline's recent ‘nothing to hide’ marketing campaign for its low-priced fares, which featured staff, including chief executive Rob Fyfe, adorned in only body paint. Each clip took one day to shoot and cost about 10 to 15 per cent of the cost of a major brand commercial, an airline spokesman told the New York Times". Uma ideia que já está no youtube...
***
O antes (pintura)…
***
…e o depois (anúncio)
Sem comentários:
Enviar um comentário